Geo-targeted advertising poised for serious growth in coming years
By leveraging location at the core of mobile campaigns, advertisers saw a 2x lift on click-through performance.
Travelers have been leading the mobile charge for some time now, toting tables and clutching phones on trips all over the world.
With all of these connected travelers roaming localities around the world, mobile advertising is poised to grow – already travelers are searching constantly on their mobile devices, with searches increasing as tablet and smartphone penetration mirrors WiFi, 4G and LTE growth.
Two recent studies, one of 2,500 mobile ad campaigns by Verve Mobile and another by Marin Software, show how the reliance on smartphones for location-specific searches is set to take the lion’s share of search revenues, as the smartphone supplants a desktop for many meaningful searches.