Google winding down B2B division at Frommer's, travel sites need to find new content supplier
Although a question mark remains as to whether Google will continue Frommer's B2B content services in the future, letting the existing contracts expire and the gradual realisation as to what Google is doing with destination information appears to suggest otherwise.
One area of the Frommer’s business that got little mention during the acquisition by Google last summer was the travel content service for other brands.
Whilst most of the attention was focused on what Google was going to do with all the destination content and guidebooks, dozens of travel brands and websites in other industry verticals (such as the media) were also wondering what was going to happen to their content partnership.
Frommer’s Unlimited provides licensed destination guides for desktops and mobile, event listings, images, cruise guides and hotel property descriptions to countless web brands, as well having a consultancy and customer publishing unit.