Travel industry should go back to its innovative digital roots, act like Amazon and Apple instead
Becoming more “customer-shaped” is the key to addressing the four main pain points for online travel sellers. By adopting a customer-shaped approach, travel sellers have the opportunity to shift pain into gain.
NB: This is a guest article by Eric Dumas, CEO of Vayant Travel Technologies.
Travel was the engine that drove the first wave of ecommerce. Travel made ecommerce a star, as the online travel landscape – and far beyond – was transformed.
Now, it’s time for travel sellers to lead the next stage in the ecommerce revolution with customer-shaped travel shopping.