Home > Home > Travel industry should go back to its innovative digital roots, act like Amazon and Apple instead

Travel industry should go back to its innovative digital roots, act like Amazon and Apple instead

02/08/2013| 7:53:31 AM|

Becoming more “customer-shaped” is the key to addressing the four main pain points for online travel sellers. By adopting a customer-shaped approach, travel sellers have the opportunity to shift pain into gain.

NB: This is a guest article by Eric Dumas, CEO of Vayant Travel Technologies.
 
Travel was the engine that drove the first wave of ecommerce. Travel made ecommerce a star, as the online travel landscape – and far beyond – was transformed.
 
Now, it’s time for travel sellers to lead the next stage in the ecommerce revolution with customer-shaped travel shopping.

Read full story at: http://www.tnooz.com/2013/02/04/news/travel-industry-should-go-back-to-its-innovative-digital-roots-act-like-amazon-and-apple-instead/

TAGS: customer experience
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