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Accor steps up its mobile strategy

02/07/2013| 10:10:05 AM| 中文

With mobile bookings booming with sales up 20-fold in just four years, Accor has revamped its mobile solutions and now offers its customers an enhanced, more efficient, optimized experience available for every type of mobile device.

These solutions will enable clients to book hotels under any circumstances, in particular thanks to geo-location and in full transparency, with hotel videos and factsheets. Mobile bookings are booming with sales through this channel up 20-fold in just four years. In 2012, Accor’s mobile applications and websites notched up over 10 million unique visitors.

For this reason, a few weeks ago Accor launched the following products for its individual business and leisure customers:

- A new version of the accorhotels.com multi-brand application that allows users to book stays at Accor’s 3,500 hotels in over 90 countries. This application was revamped to offer an enhanced customer experience with a tailored search function, a new, more user-friendly design, hotel video, photo previews and access to reservations.

Read full story at: http://hotelmarketing.com/index.php/content/article/accor_steps_up_its_mobile_strategy

TAGS: Accor | mobile application | APP | ibis
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