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Mobile trend toward lateness is a puzzle and opportunity for hotels and agencies

02/07/2013| 10:01:21 AM| 中文

For hoteliers, the shift toward lateness and mobile means new pricing strategies that can maximise revenue across all time periods and for both online and mobile purchasers.

NB: This is a guest article by William Beckler, director of innovation, Lastminute.com and advisory board member for Travel Technology Europe (TTE). He will be appearing as a panellist on a number of sessions included in the conference programme.

Over the past year the travel industry has seen a surge in “last-minute” activity with the majority of mobile hotel bookings made by people looking for accommodation on their proposed day of travel.

It’s a trend that shows no signs of abating and while many hotel owner/operators have “wised-up” as to how to profit from this consumer shift, many more have failed to notice, with hotels left with both a revenue shortfall and distressed inventory.

Read full story at: http://www.tnooz.com/2013/02/01/news/mobile-trend-toward-lateness-is-a-puzzle-and-opportunity-for-hotels-and-agencies/

TAGS: last-minute | hotel booking | mobile application
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