Mobile trend toward lateness is a puzzle and opportunity for hotels and agencies
For hoteliers, the shift toward lateness and mobile means new pricing strategies that can maximise revenue across all time periods and for both online and mobile purchasers.
NB: This is a guest article by William Beckler, director of innovation, Lastminute.com and advisory board member for Travel Technology Europe (TTE). He will be appearing as a panellist on a number of sessions included in the conference programme.
Over the past year the travel industry has seen a surge in “last-minute” activity with the majority of mobile hotel bookings made by people looking for accommodation on their proposed day of travel.
It’s a trend that shows no signs of abating and while many hotel owner/operators have “wised-up” as to how to profit from this consumer shift, many more have failed to notice, with hotels left with both a revenue shortfall and distressed inventory.