Travel startups: Stop trying to be sexy
Travel startups should play in the part of the field where few others are playing and build a modern and competitive solution.
If there’s one thing travel startups like, it’s sexiness. Not the raunchy kind, but something that sets them apart from the status quo and has some kind of wow factor. Or at least that’s the aim.
As a studious reader of every Tnooz TLabs Showcase for the past year and a half, it’s always great to read a startup trying to create a new market, kill an industry giant, or create a new sector entirely.
But what many startups know (or should know) is that their chances of success are small. And while it’s always great to swing for the fences, it’s often a great idea to play in the part of the field where few others are playing.
Read full story at: http://www.tnooz.com/2013/01/31/news/travel-startups-stop-trying-to-be-sexy/