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How last minute is last minute? Very last minute, it turns out!

01/31/2013| 9:37:14 AM| 中文

Enter the latest number crunch by the last-minute hotel elves at Priceline.com, who gleefully discovered that 42% of all mobile-equipped travelers waited until 5pm to book their hotel on New Year’s Eve.

Statistics proving the procrastinating proclivities of others are always extremely popular – especially for travel marketers looking to capitalize on the “always on” nature of the mobile device.

Enter the latest number crunch by the last-minute hotel elves at Priceline.com, who gleefully discovered that 42% of all mobile-equipped travelers waited until 5pm to book their hotel on New Year’s Eve.

Beyond the 5pm threshold, 65% booked their rooms after 2:00 pm on the same day, and 13% waited until after 9:00 p.m. to make their reservations.

Read full story at: http://www.tnooz.com/2013/01/28/news/how-last-minute-is-last-minute-very-last-minute-it-turns-out/

TAGS: Priceline | last-minute | hotel booking | APP | mobile application
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