Statistics proving the procrastinating proclivities of others are always extremely popular – especially for travel marketers looking to capitalize on the “always on” nature of the mobile device.
Enter the latest number crunch by the last-minute hotel elves at Priceline.com, who gleefully discovered that 42% of all mobile-equipped travelers waited until 5pm to book their hotel on New Year’s Eve.
Beyond the 5pm threshold, 65% booked their rooms after 2:00 pm on the same day, and 13% waited until after 9:00 p.m. to make their reservations.
Read full story at: http://www.tnooz.com/2013/01/28/news/how-last-minute-is-last-minute-very-last-minute-it-turns-out/
