Big Data in travel: Rubber hitting the road, but only for some
Any travel brand that has a vision for custom, targeted marketing and revenue management which harmonizes all data into a powerful tool will be the winner. But some are beginning to execute masterfully while others are clearly struggling.
Big data and how it will have a massive impact on the travel industry – yup, we’ve been hearing an awful lot about that over the course of the past 18 months or so.
But last week’s Smart Analytics Conference, hosted by EyeForTravel in New York City, was a rare insight under the hood of travel marketing.
Instead of the high level, big picture, often aspirational images we see from travel marketers at the major conferences, we heard from the managers, directors, and VPs of data and analytics about what they are actually doing.