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Facebook: Travel is behind other sectors with social marketing, but some brands have nailed it

01/28/2013| 10:19:45 AM| 中文

Aoife Desmond, a team lead for the travel vertical in Facebook said that the travel industry is lagging behind other industries in maximizing the power of the social networking site for marketing messages.

When Facebook speaks, many people in the travel industry (often reluctantly) listen. No longer that upstart social thing for young folk – it matters to one billion or so people globally.

Thus, a marketing expert from within the company locked the attention of an audience of 300 e-tourism professionals this week for her keynote speech at the Enter 2013 Conference in Innsbruck, Austria.

Aoife Desmond, a team lead for the travel vertical in Facebook said that the travel industry is lagging behind other industries in maximizing the power of the social networking site for marketing messages.

Read full story at: http://www.tnooz.com/2013/01/23/news/facebook-travel-is-behind-other-sectors-with-social-marketing-but-some-brands-have-nailed-it/

TAGS: Facebook | social media | Cathay Pacific | Graph Search | TripAdvisor
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