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Booking.com Challenging Parent Priceline in U.S. Travel

01/25/2013| 10:37:08 AM| 中文

Priceline.com's biggest unit is elbowing its way into American living rooms. Booking.com is airing a series of commercials to introduce its hotel-reservation service to U.S. travelers.

By Ari Levy - Jan 23, 2013 5:55 AM GMT+0800

Priceline.com Inc. (PCLN) has been a prominent U.S. brand for 15 years thanks to celebrity spokesman William Shatner. Starting today, the travel company’s biggest unit is elbowing its way into American living rooms.

Booking.com, the Amsterdam-based division of Priceline that accounts for more than two-thirds of total revenue, is airing a series of commercials to introduce its hotel-reservation service to U.S. travelers. The 15- to 60-second spots, part of a campaign called “Booking.yeah,” will air on television stations and in movie theaters.

Read full story at: http://www.bloomberg.com/news/2013-01-22/booking-com-challenging-parent-priceline-in-u-s-travel.html

TAGS: Booking.com | Priceline | OTA | hotel booking
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