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American Airlines website and app redesign: Booking gives way to travel planning

01/23/2013| 10:31:17 AM| 中文

American Airlines has revamped AA.com to build a one-stop shop traveling-planning site.

by Dennis Schaal, Skift

Along with redesigning its logo and livery, American Airlines has revamped AA.com, and the airline did a lot more than tweak the logo and color scheme.

The “new American” unleashed a redesigned AA.com with a simplified and more graceful look that doesn’t hit you over the head at first glance with a plea to book an airline ticket, but emphasizes travel planning and the travel experience.

Read full story at: http://skift.com/2013/01/20/american-airlines-website-redesign-booking-gives-way-to-planning-and-the-travel-experience/

TAGS: American Airlines
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