American Airlines website and app redesign: Booking gives way to travel planning
American Airlines has revamped AA.com to build a one-stop shop traveling-planning site.
by Dennis Schaal, Skift
Along with redesigning its logo and livery, American Airlines has revamped AA.com, and the airline did a lot more than tweak the logo and color scheme.
The “new American” unleashed a redesigned AA.com with a simplified and more graceful look that doesn’t hit you over the head at first glance with a plea to book an airline ticket, but emphasizes travel planning and the travel experience.