by Dennis Schaal, Skift
Along with redesigning its logo and livery, American Airlines has revamped AA.com, and the airline did a lot more than tweak the logo and color scheme.
The “new American” unleashed a redesigned AA.com with a simplified and more graceful look that doesn’t hit you over the head at first glance with a plea to book an airline ticket, but emphasizes travel planning and the travel experience.
Read full story at: http://skift.com/2013/01/20/american-airlines-website-redesign-booking-gives-way-to-planning-and-the-travel-experience/
