NB: This is a guest article by Michelle Wohl, vice president of marketing at Revinate.
Many hoteliers today view reputation management as a reactive discipline of monitoring reviews and social media and responding to reviews in a way that ensures customer know that they care.
While managing reviews is a great start to online reputation management, there are a growing number of hotels who are getting proactive in their efforts and seeing significant benefits.
Read full story at: http://www.tnooz.com/2013/01/21/how-to/proactively-managing-online-reputation-works-for-hotels-so-here-is-how-you-do-it/
