Proactively managing online reputation works for hotels – so here is how you do it
There are a growing number of hotels who are getting proactive in their efforts in online reputation management and seeing significant benefits.
NB: This is a guest article by Michelle Wohl, vice president of marketing at Revinate.
Many hoteliers today view reputation management as a reactive discipline of monitoring reviews and social media and responding to reviews in a way that ensures customer know that they care.
While managing reviews is a great start to online reputation management, there are a growing number of hotels who are getting proactive in their efforts and seeing significant benefits.