How to incentivize your employees for direct hotel bookings
When structured correctly, and when tied to additional revenue, a reservation and front desk sales incentive can be the final tool your organization needs maximize sales effectiveness.
by Doug Kennedy
With an increasing focus on encouraging direct bookings over third party channels, more and more revenue and distribution managers are realizing that the reservations agents and front desk staff, who have often been thought of as operational employees, play a key role in hotel revenue optimization.
Many hotels have implemented reservations and front desk sales training and mystery shopping or call monitoring programs.