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Metasearch buyouts seen as key to overseas ambitions of OTAs

01/17/2013| 11:03:50 AM| 中文

Will an online travel agency’s acquisition of a metasearch service result in a genuine referral service or just a bigger billboard?

Will an online travel agency’s acquisition of a metasearch service result in a genuine referral service or just a bigger billboard?

That’s what some analysts are asking in the wake of recent decisions by Priceline and Expedia to acquire metasearch travel sites Kayak and Trivago, respectively, for a combined $2.4 billion.

Metasearch sites let users run hotel, air and car rental queries, then canvass both online travel agencies (OTAs) and supplier websites for the best prices.

Read full story at: http://www.travelweekly.com/Travel-News/Online-Travel/Metasearch-buyouts-seen-as-key-to-overseas-ambitions-of-OTAs/

TAGS: Priceline | Kayak | Expedia | Trivago | Room 77 | metasearch
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