NB: This is a guest article by Jared Simon, chief operating officer and co-founder of HotelTonight.
By the end of 2012, venerable American retailer Nordstrom was operating more discount Nordstrom Racks than flagship department stores.
With its hard-earned reputation for customer service and high quality inventory, this might seem an odd strategy. However, Nordstrom recognized early on that customers aren’t robots; the same customer will have different needs and desires at different times.
Read full story at: http://www.tnooz.com/2013/01/10/news/training-consumers-a-response-to-critics-of-the-same-day-mobile-hotel-offer-strategy/