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Training consumers? A response to critics of the same-day mobile hotel offer strategy

01/15/2013| 2:20:41 PM| 中文

Tailored apps that offer a more thoughtful, nuanced Nordstrom Rack model of seizing the mobile opportunity exist and offer a safe alternative for hotels.

NB: This is a guest article by Jared Simon, chief operating officer and co-founder of HotelTonight.

By the end of 2012, venerable American retailer Nordstrom was operating more discount Nordstrom Racks than flagship department stores.

With its hard-earned reputation for customer service and high quality inventory, this might seem an odd strategy. However, Nordstrom recognized early on that customers aren’t robots; the same customer will have different needs and desires at different times.

Read full story at: http://www.tnooz.com/2013/01/10/news/training-consumers-a-response-to-critics-of-the-same-day-mobile-hotel-offer-strategy/

TAGS: HotelTonight | APP | mobile application | hotel booking | last-minute
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