Customer reviews are a hugely important in ecommerce for improving your conversion rate, and can lead to an uplift of 18% in sales.
Research has shown that 61% of customers read online reviews before making a purchase decision and 63% of customers are more likely to make a purchase from a site that has user reviews.
Annoyingly though, customers generally can’t be bothered to leave their feedback. As such you need to find ways of encouraging your customers to leave their feedback without coming across as desperate.
Read full story at: http://econsultancy.com/hk/blog/61677-10-ways-to-encourage-customer-reviews-online?utm_medium=feeds&utm_source=blog
