Social media is dead – airline marketing in 2013 all about connected travellers and the real world
Airlines should use their social media budgets to service the connected traveler, build real-world relationships and tap on the gadgets travelers are carrying.
NB: This is a guest article by Shashank Nigam, CEO and founder of SimpliFlying.
Let’s face it – social media is dead. There are over 200 airlines on Twitter today, for example, and the space is cluttered.
Mere contests and free tickets are no longer enough to drive engagement. Too many airlines are trying to woo travelers in the same old ways. In 2013, social media will be dead, as we know it.