IATA study sees travel distribution transformed by 2017
Airlines need systems that can help them not just distribute their flights, but merchandise their products and value across the channels that make sense -- online and offline, direct and indirect -- at sensible costs.
The International Air Transport Association (IATA) announced the publication of an independent study identifying major trends that are transforming the travel distribution landscape. The Future of Airline Distribution – A Look Ahead to 2017 was commissioned by IATA and written by Henry H. Harteveldt, co-founder of Atmosphere Research Group.
According to the study:
- Travel is the largest e-commerce category, led by airline ticket sales. “In the US, it’s estimated that business and leisure travelers will spend $85.7 billion online for airline in 2012.”