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IATA study sees travel distribution transformed by 2017

12/27/2012| 10:42:15 AM| 中文

Airlines need systems that can help them not just distribute their flights, but merchandise their products and value across the channels that make sense -- online and offline, direct and indirect -- at sensible costs.

The International Air Transport Association (IATA) announced the publication of an independent study identifying major trends that are transforming the travel distribution landscape. The Future of Airline Distribution – A Look Ahead to 2017 was commissioned by IATA and written by Henry H. Harteveldt, co-founder of Atmosphere Research Group.

According to the study:

- Travel is the largest e-commerce category, led by airline ticket sales. “In the US, it’s estimated that business and leisure travelers will spend $85.7 billion online for airline in 2012.”

Read full story at: http://hotelmarketing.com/index.php/content/article/iata_study_sees_travel_distribution_transformed_by_2017

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