The International Air Transport Association (IATA) announced the publication of an independent study identifying major trends that are transforming the travel distribution landscape. The Future of Airline Distribution – A Look Ahead to 2017 was commissioned by IATA and written by Henry H. Harteveldt, co-founder of Atmosphere Research Group.
According to the study:
- Travel is the largest e-commerce category, led by airline ticket sales. “In the US, it’s estimated that business and leisure travelers will spend $85.7 billion online for airline in 2012.”
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