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Tight grip: TripAdvisor maintains hold on reviews, doubling offsite views each month

12/18/2012| 10:31:28 AM| 中文

TripAdvisor continues to dominate the travel review game: in a little over a year, the company has effectively doubled the amount of offsite views their content receives on partner channels.

TripAdvisor continues to dominate the travel review game: in a little over a year, the company has effectively doubled the amount of offsite views their content receives on partner channels, going from 150 million monthly views in 2011 to over 300 million this month.

Over 500 companies currently integrate TripAdvisor content into their sites, including Kayak, Accor, Wyndham Hotel Group, Best Western and Thomas Cook, meaning that the partner sites provide TripAdvisor-branded reviews directly alongside their own content and inventory.

10% of these companies have also partnered with TripAdvisor to collect reviews via the Review Collection Services, highlighting just how important reviews are for many organizations.

Read full story at: http://www.tnooz.com/2012/12/13/news/tight-grip-tripadvisor-maintains-hold-on-reviews-doubling-offsite-views-each-month/

TAGS: TripAdvisor | travel reviews | hotel reviews
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