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How real are challenges to dethrone Google as king of hotel distribution?

12/14/2012| 10:34:54 AM| 中文

Contrary to what some hotel marketers may be saying, search engines are not dead and are still the key driver of direct online hotel distribution.

NB: This is a guest article by Max Starkov, president and CEO of HeBS Digital, a US-based full-service digital marketing, hotel website design and online channel strategy firm.

For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality.

These claims, of course, have been followed with boasts of “the next big thing” to save hotel distribution – from social media to retargeting to the mobile channel.

Read full story at: http://www.tnooz.com/2012/12/12/news/how-real-are-challenges-to-dethrone-google-as-king-of-hotel-distribution/

TAGS: Google | SEO | SEM | mobile application | hotel distribution
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