NB: This is a guest article by Max Starkov, president and CEO of HeBS Digital, a US-based full-service digital marketing, hotel website design and online channel strategy firm.
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality.
These claims, of course, have been followed with boasts of “the next big thing” to save hotel distribution – from social media to retargeting to the mobile channel.
Read full story at: http://www.tnooz.com/2012/12/12/news/how-real-are-challenges-to-dethrone-google-as-king-of-hotel-distribution/