How real are challenges to dethrone Google as king of hotel distribution?
Contrary to what some hotel marketers may be saying, search engines are not dead and are still the key driver of direct online hotel distribution.
NB: This is a guest article by Max Starkov, president and CEO of HeBS Digital, a US-based full-service digital marketing, hotel website design and online channel strategy firm.
For years now hotel marketers have claimed that search engines are on the way out as a viable marketing and distribution channel in hospitality.
These claims, of course, have been followed with boasts of “the next big thing” to save hotel distribution – from social media to retargeting to the mobile channel.