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Now travel agencies want to be like Apple Stores

12/11/2012| 9:45:31 AM| 中文

Thomas Cook is about to open a hi-tech travel agency which looks and feels like an Apple Store.

Earlier this year a UK tourism board turned the idea of the traditional city centre bureau on its head - turning its Manchester facility into something closer to an Apple Store.

Filled with technology and interactive ways of exploring the city, the switch seemed to work: two-thirds of visitors cited the new facilities as the reason why they’d use it again; and 58% of visitors discovered new places to visit in the city by finding it on the various devices in-store.

Perhaps inspired by this, but generally with the changes to retailing in recent years and popularity of the Apple Stores, Thomas Cook is about to open a hi-tech travel agency which, lo and behold, also looks and feels like a facility belonging to the consumer tech giant.

Read full story at: http://www.tnooz.com/2012/12/07/news/now-travel-agencies-want-to-be-like-apple-stores/

TAGS: Thomas Cook | travel agency | Apple
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