Home > Home > What does the Priceline-Kayak deal (and Google lurking in the background) mean for hotel marketing?

What does the Priceline-Kayak deal (and Google lurking in the background) mean for hotel marketing?

12/10/2012| 10:30:04 AM| 中文

The most important thing is that hotels and travel suppliers have a diversified strategy that enables them to maximize direct relationships with consumers.

NB: This is a guest article by Pedro Colaco, president and CEO of GuestCentric.

A month after the deal of the year was announced, hoteliers and marketers are digesting how Priceline’s proposal to buy Kayak for $1.8 billion will impact on their digital strategy?

The ramifications of the deal are (or have the potential to be) huge.

Read full story at: http://www.tnooz.com/2012/12/05/news/what-does-the-priceline-kayak-deal-and-google-lurking-in-the-background-mean-for-hotel-marketing/

TAGS: Priceline | Kayak | hotel marketing | travel search | Google
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