What does the Priceline-Kayak deal (and Google lurking in the background) mean for hotel marketing?
The most important thing is that hotels and travel suppliers have a diversified strategy that enables them to maximize direct relationships with consumers.
NB: This is a guest article by Pedro Colaco, president and CEO of GuestCentric.
A month after the deal of the year was announced, hoteliers and marketers are digesting how Priceline’s proposal to buy Kayak for $1.8 billion will impact on their digital strategy?
The ramifications of the deal are (or have the potential to be) huge.