Travelport‘s latest research into how leisure traveller plan and book their trips shows to what extent consumers now rely on their mobile phones.
The study reveals 60% of those aged 35 and under (Digital Natives) now see the phone as a personal travel assistant and 49% of those aged 36 to 45 (Digital Immigrants).
It’s interesting to note that participants were asked to respond to which statement best describes you with the alternative being ‘I consider my mobile phone to be something that just gives me the facts’.
Read full story at: http://www.tnooz.com/2012/12/06/news/travelport-research-shows-room-for-travel-agents-at-the-digital-inn/
