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TripAdvisor reveals some secret sauce for hoteliers to increase user engagement

12/06/2012| 9:50:04 AM| 中文

The study conducted by TripAdvisor shows a link between hotels with a “greater number of reviews, photos and videos” and a notable increase in interaction with their respective pages.

TripAdvisor has crunched a heap of data to find out what increases the interaction between a hotelier and guests that leave reviews on the site.

The study conducted by looking at North American hotels, TripAdvisor claims, shows a link between hotels with a “greater number of reviews, photos and videos” and a notable increase in interaction with their respective pages.

Of course, there is an ulterior motive for releasing the data – TripAdvisor wants hoteliers to use the site more – but there are some interesting trends which it has pulled out.

Read full story at: http://www.tnooz.com/2012/12/04/news/tripadvisor-reveals-some-secret-sauce-for-hoteliers-to-increase-user-engagement/

TAGS: TripAdvisor | hotel reviews
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