TripAdvisor has crunched a heap of data to find out what increases the interaction between a hotelier and guests that leave reviews on the site.
The study conducted by looking at North American hotels, TripAdvisor claims, shows a link between hotels with a “greater number of reviews, photos and videos” and a notable increase in interaction with their respective pages.
Of course, there is an ulterior motive for releasing the data – TripAdvisor wants hoteliers to use the site more – but there are some interesting trends which it has pulled out.
Read full story at: http://www.tnooz.com/2012/12/04/news/tripadvisor-reveals-some-secret-sauce-for-hoteliers-to-increase-user-engagement/
