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RIP search engine optimisation in the new world of Google Travel

11/30/2012| 10:35:40 AM| 中文

If Google products take up the first several inches, travel websites would value even more being the few visible links above the fold in the right markets.

NB: This is a guest article by Max Rayner, a partner at Hudson Crossing.

It’s not just Panda, Penguin and the other charmingly named Google search releases that have stuck the knife in – it’s Google’s helpful presentation of relevant information that’s killing travel SEO and SEM arbitrage.

For a great many years, travel suppliers have fought for browser “shelf space” in two ways above all: paying Google for ads, and investing in SEO efforts.

Read full story at: http://www.tnooz.com/2012/11/28/news/rip-search-engine-optimisation-in-the-new-world-of-google-travel/

TAGS: SEO | SEM | Google
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