RIP search engine optimisation in the new world of Google Travel
If Google products take up the first several inches, travel websites would value even more being the few visible links above the fold in the right markets.
NB: This is a guest article by Max Rayner, a partner at Hudson Crossing.
It’s not just Panda, Penguin and the other charmingly named Google search releases that have stuck the knife in – it’s Google’s helpful presentation of relevant information that’s killing travel SEO and SEM arbitrage.
For a great many years, travel suppliers have fought for browser “shelf space” in two ways above all: paying Google for ads, and investing in SEO efforts.