Orbitz CEO talks mobile, big data and opt-in personalization at PhoCusWright
Orbitz CEO Barney Harford shares his views on mobile, big data and opt-in personalization at PhoCusWright.
After the Wall Street Journal reported on Orbitz’s hotel ranking algorithm showing higher-priced hotels to Mac users when compared to PC users, Orbitz CEO Barney Harford was not pleased. In fact, Tnooz wrote that he was on the “warpath against the Wall Street Journal” about the article.
Today, the CEO is still addressing questions about the company’s hotel rankings by journalists such as myself who are mostly just interested in discussing how the algorithm determines what hotels rise to the top.
“Let’s be crystal clear here,” Harford said. “All customers see the same price for the same hotel, independent of customer. There is no price discrimination.”