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Social Media Generates Bookings And ROI

11/09/2012| 8:14:53 AM| 中文

Travel brands should invest in their social media future with confidence knowing it will generate more bookings and enhance customer engagement.

Everyone agrees that social media is important and on the rise. But I still come across so many skeptics on a weekly basis when it comes to getting support for social media providing a strong return on investment. Maybe some of these impressive stats will help convince those naysayers.

1. AirAsia used social media to sell over 800,000 tickets in a 48-hour period.

2. Expedia saw 70,000 incremental bookings on their site over a 60-day period because of their Facebook page and promotions. They also saw the average time users spent on their website rise by 156%, according to data provided by Compete.

Read full story at: http://www.mediapost.com/publications/article/186208/social-media-generates-bookings-and-roi.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+marketing-travel

TAGS: social media | Facebook | Twitter
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