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How Cathay Pacific nudged executives on LinkedIn to recommend its products

11/08/2012| 9:28:01 AM| 中文

Cathay Pacific, the Hong Kong airline, wanted to boost brand awareness among American executives who fly often to Asia, so it turned to social network LinkedIn.

It’s a case study in effective social marketing.

When Cathay Pacific, the Hong Kong airline, wanted to boost brand awareness among American executives who fly often to Asia, it turned to social network LinkedIn.

As part of a nine-month campaign that ended last year but came to light recently, LinkedIn provided the airline with lists of business travellers with seniority who live near the airline’s US hubs and who conduct business in Hong Kong, based on their membership in LinkedIn groups related to business travel in Asia, such as the China Networking Group.

Read full story at: http://www.tnooz.com/2012/11/05/news/new-how-cathay-pacific-nudged-executives-on-linkedin-to-recommend-its-products/

TAGS: Cathay Pacific | LinkedIn | social media | social travel
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