Expedia is set to make a massive push into the tours, activities and things-to-do sector, with a major strategy to give suppliers the tools for distribution and marketing.
The company is also planning on giving hotels and airlines the ability to sell products with a suite of services aimed at making tours and activities as important a part of a traveller’s itinerary as a hotel, car hire or airfare.
In short: Expedia is plotting a significant and laser-focused move on the sector, way beyond its existing and somewhat low-key approach to selling things-to-do in a destination.
Read full story at: http://www.tnooz.com/2012/11/01/news/expedia-ups-the-ante-in-tours-and-activities-major-focus-on-helping-suppliers-and-intermediaries/
