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5 mobile trends shaping how travel companies can reach consumers

11/05/2012| 10:27:32 AM| 中文

Not all consumers are embracing digital devices in the same way. Businesses may want to fine-tune their mobile strategies depending on the demographics they’re trying to reach.

Okay, okay. We get it. Message received. Consumers spend more and more time on tablets and smartphones, and travel companies need to do a better job of reaching consumers on mobile devices.

But not all consumers are embracing digital devices in the same way. Businesses may want to fine-tune their mobile strategies depending on the demographics they’re trying to reach.

Should you prioritise apps or native mobile optimised sites? Should you assume your content will be viewed on tablets or smartphones?

Read full story at: http://www.tnooz.com/2012/10/31/news/5-mobile-trends-shaping-how-travel-companies-can-reach-consumers/

TAGS: mobile application | APP | iPad
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