Big tech alert: Long tail markets may leapfrog traditional travel retailers
By aggregatting long tail inventory, identifying and cultivating “powersellers” and making the best use of interactive technology, online long tail retailers can help travellers make the best and most informed decision.
NB: This is a guest article by Christina Heyniger, a consultant working in travel, international development and technology at Vital Wave Consulting.
A recent Tnooz post explored why web bookings for mainstream tours and activities such as bus tours are still “largely a dream” and focused on operational issues such as the use of vouchers by tour providers.
While mainstream operators are training themselves out of using vouchers, however, a new class of internet-based retailers may be helping the globe’s many long tail activity providers operate move rapidly into new, automated ways of doing business.