InterContinental Hotels' emphasis is on developing booking apps and mobile features to engage with guests in every step of their journey. It’s not just about booking rooms - the company aims to build relationships with its guests and connect with them throughout their stay experience.
InterContinental Hotels Group announced the continuation of its mobile strategy with launch of the Priority Club Rewards app for iPad. With a continued focus on mobile and tablet booking solutions and immersing the guest in tailored brand experiences, hotels in IHG’s system are now generating over $20 million a month in revenue from mobile bookings.
IHG’s mobile strategy focuses on connecting with guests at all touch points throughout their travel planning and stay experience. The new Priority Club Rewards app for the iPad provides consumers with easy-to-use functionality to find and book hotel rooms, check rates, and the flexibility to manage their reservations and view member details. As the InterContinental Hotels Group reported, through other mobile solutions, such as apps for all seven IHG hotel brands on iPhone, consumers can now access redeemable offers available at the hotel where they are staying. Also, corporate partners now have their own customized IHG-branded app with their corporate ID embedded, so they can easily view and book hotels at their negotiated rates.
Read full story at: http://hotelmarketing.com/index.php/content/article/ihg_generating_over_20_million_a_month_in_revenue_from_mobile_bookings
