Hotel guests still rely heavily on recommendations from friends and family, but the impact of social media channels such as Facebook and Twitter is negligible.
Or so World Independent Hotels Promotion (WIHP) found in a recent survey of almost of almost 20,000 guests during the second quarter of 2012, asking them how they heard about a hotel.
The study was carried out OFFLINE – an important consideration as many surveys are often produced over the web, so more often than not the results are skewed towards those that actively use the internet.
Read full story at: http://www.tnooz.com/2012/10/22/news/friends-and-family-most-influential-for-hotel-tripadvisor-catches-up-but-apparently-social-media-nowhere/
