An independent view on revenue management
Hotel revenue management needs to focus more on optimal channel mix to maximize profit given the rapid growth of third-party channels.
The James New York is operated by Denihan Hospitality, which places a focus on maximizing channel mix.
NEW YORK— With the proliferation of more booking channels—whether they be direct or indirect—revenue managers are spending less of their time yielding and more of their time managing channels.
Beverly Ramsook, VP of revenue management and distribution for Denihan Hospitality, said the landscape is now much more complex. Denihan operates the Affinia Group and other independent properties in New York, Washington, D.C., Chicago and Miami.