Loyalty is a big business in travel – travelers accumulated an estimated value of $48 billion in loyalty points last year, while companies spent around $2 billion in actual cash. And yet, according to the CMO Council, only 13% of marketers believe their program has been “highly effective.”
With all of this money floating around – and the business revenues attached to it – here are some insights on leveraging this opportunity into true loyalty that effectively drives top-line revenue.
Defining ‘Loyalty’
Read full story at: http://www.tnooz.com/2012/10/16/how-to/considerations-for-leveraging-loyalty-across-mobile-web-and-in-person/