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Considerations for leveraging loyalty across mobile, web and in person

10/19/2012| 10:23:18 AM| 中文

Travel brands should get actionable data via a permissioned relationship with customers, taking a dual-pronged Emotional + Rational approach when building a loyalty program.

Loyalty is a big business in travel – travelers accumulated an estimated value of $48 billion in loyalty points last year, while companies spent around $2 billion in actual cash. And yet, according to the CMO Council, only 13% of marketers believe their program has been “highly effective.”

With all of this money floating around – and the business revenues attached to it – here are some insights on leveraging this opportunity into true loyalty that effectively drives top-line revenue.

Defining ‘Loyalty’

Read full story at: http://www.tnooz.com/2012/10/16/how-to/considerations-for-leveraging-loyalty-across-mobile-web-and-in-person/

TAGS: loyalty program | customer experience | APP
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