Considerations for leveraging loyalty across mobile, web and in person
Travel brands should get actionable data via a permissioned relationship with customers, taking a dual-pronged Emotional + Rational approach when building a loyalty program.
Loyalty is a big business in travel – travelers accumulated an estimated value of $48 billion in loyalty points last year, while companies spent around $2 billion in actual cash. And yet, according to the CMO Council, only 13% of marketers believe their program has been “highly effective.”
With all of this money floating around – and the business revenues attached to it – here are some insights on leveraging this opportunity into true loyalty that effectively drives top-line revenue.