Tours and activities: instant web bookings still largely a dream
The activities space is still comparatively in the stone age. The sector desperately needs a common, neutral way to deal with the fragmentation for back office and technology systems.
When one reads articles like Tnooz’s recent piece on Foursquare accepting instant restaurant bookings, it’s easy to jump to the conclusion (as our dear editor did) that tours and activities must be next.
After all, a popular app enabling instant bookings of tours and activities nearby is just so obvious that a casual observer might wonder why FourSquare (or indeed any of the popular location-based mobile services) hasn’t done it yet.
Turns out, while there are some great efforts towards this already, it’s still incredibly hard for most tours and activities companies to deliver on.