Out of the many cultural icons born in Japan, Hello Kitty is perhaps most iconic of them all, synonymous with a playful-style of anime that has resonated with people from across the globe.
Visit Japan, also known as the Japan Toursim Agency, has capitalized on this worldwide obsession in a digitally native way – a Hello Kitty iPhone app. Yes, Hello Kitty is now available as tour guide for your next visit to Japan!
Simply download the app, open it up, and take a picture. Hello Kitty will magically appear to tell the user more about that particular place of interest. Hello Kitty will appear each time in an outfit specifically chosen for that place of interest.
Read full story at: http://www.tnooz.com/2012/10/08/mobile/hello-kitty-takes-tourists-around-tokyo-with-colorful-digital-gusto/
