Stop talking and now do something about it – SoLoMo is a commercial win-win-win for travel
SoLoMo allows you to combine real-time customer geo-location with their travel information and time/date and location-relevant promotions.
NB: This is a guest article by Paul Durrant, director of sales at New York, US-based HyperTech Solutions.
I was reading the excellent HEBS blog a few months back when it was discussing the impact of SoLoMo (SOcial, LOcal, MObile) on hotel marketing.
The author Max Starkov made some excellent points which can be extrapolated to apply to the entire leisure travel technology community and planning process.