With its latest survey Google has affirmed that smartphone owners want sites to be optimized for their smaller screens and are inclined to abandon those that aren’t. There’s nothing especially revealing or controversial in these particular findings. What’s more interesting about the study Google is releasing this morning is the data about features and capabilities that people want from mobile sites, including some specific things by vertical.
Google used two independent research firms to survey more than 1,000 US adults, who also participated in focus group discussions and kept journals of their mobile activities. The interviews and survey took place in Q3 this year.
Bad Experiences Hurt the Brand
Read full story at: http://marketingland.com/google-survey-what-users-want-from-mobile-sites-22606
