Europe’s largest tour operator, TUI Travel Accommodation & Destinations, has acquired Brazil’s fourth largest hotel-only online travel company, MalaPronta.com.
With this move, the UK-listed TUI (with ties to the German-owned, €3 billion euro Touristik Union International) deepens its consumer Brazil coverage, supplementing its South American wholesaler site Hotelbeds.
It also adds to its portfolio of well established OTAs: AsiaRooms.com, a market leader among OTAs in India, and LateRooms.com, the half-billion-euro annual sales generator focused on Europe.
Read full story at: http://www.tnooz.com/2012/09/27/news/tui-travel-acquires-malapronta-brazils-rising-ota/
