LAS VEGAS—With nearly 80% of the average consumer’s Web experience beginning with an online search, optimizing online content for search is crucial for hoteliers to compete in the market.
“That’s an advantage for us,” said Tran Hang, head of the travel industry at Google, who shared that statistic last week during a session at EyeforTravel’s Travel Distribution Summit North America in Las Vegas.
“We’re seeing a big shift from offline working media to online working media,” said Jack Feuer, founder and president at digital consulting firm Digital Marketing Works.
Read full story at: http://www.hotelnewsnow.com/articles.aspx/9002/Focus-on-online-search-vital-as-channel-grows
