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How Jeffery Boyd took Priceline from dot-bomb to highflier

09/24/2012| 10:44:28 AM| 中文

Since becoming CEO in 2002, Boyd has turned this former poster child of the dotcom bust into one of the great e-commerce success stories.

Since becoming CEO in 2002, Boyd has turned this former poster child of the dotcom bust into one of the great e-commerce success stories.

FORTUNE -- To say that Priceline CEO Jeffery Boyd's persona is different from that of the Negotiator -- the boisterous, charmingly obnoxious Priceline pitchman portrayed so delightfully by William Shatner -- is an epic understatement.

Boyd may try to dress like an Internet entrepreneur -- he greets me tieless and sockless, wearing docksiders, a button-down shirt, and linen slacks -- but the 56-year-old still looks and sounds a lot like the buttoned-up former Sullivan & Cromwell corporate lawyer he once was. When I met Boyd at Priceline's headquarters in Norwalk, Conn., in mid-August, Priceline's stock was reeling. Boyd had just warned that third-quarter travel bookings were growing more modestly in Europe because of economic weakness, and Wall Street panicked, sending the stock down 17%. "Deterioration or Deceleration?" blared the title of an analyst report on Priceline (PCLN), the world's leading standalone online travel agency, with $4.8 billion in annual revenue, vs. Expedia's (EXPE) $3.7 billion.

Read full story at: http://tech.fortune.cnn.com/2012/09/11/priceline-jeffery-boyd/

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