Just as airline ancillary revenue was reaching significant proportions, more than 10% of total earnings for a number of US carriers, and someone goes and throws a spanner in the works.
Wifi, which was hotting up to be the next weapon in the airline’s armoury to lure business customers, is to be offered free by JetBlue with aircraft being equipped with the service from the beginning of 2013.
Details of the plan, which first emerged here and have been confirmed by the airline, reveals JetBlue will use ViaSat for its wifi following a series of tests which demonstrated the technology was faster than other providers.
Read full story at: http://www.tnooz.com/2012/09/19/news/race-to-provide-wifi-on-planes-gets-interesting-as-jetblue-unveils-free-service/
