Russian adventure: Top 5 online travel companies to watch in 2013
Aviasales.ru, Oktogo.ru, Eviterra, Travelmenu and Travel.ru are Russia’s top online travel companies in travel search, hotel booking, airline ticket sales, tours and travel tips.
Looking for new markets? With 60 million Internet users and an online travel market that is expected to reach $7 billion in 2012 you could do worse than Russia. In this exclusive guest article for EyeforTravel.com Yakov Sadchikov the founder and chief executive of the visual search engine Quintura identifies five online travel companies that are stepping out of the box.
Russia has the largest online population in Europe and its online travel market is expected to reach over $7 billion in 2012, up 50% from 2011. This year online travel will account for 15% of the Russian travel market but it is growing apace. By 2013, online travel in Russia is forecast to exceed $10 billion, accounting for 20% of the total travel market.
Global online travel conglomerates Priceline and Expedia are well behind the local online travel market leaders in Russia because locals are better equipped to market and serve customers in their home market. Russian Internet companies are also well known for having better access to domestic engineers who are globally recognised for their strong technological background. It is hoped that these Russian online travel companies can help the market develop by educating Internet users about advantages of online travel planning and booking. While many people in Russia may use the Internet to research a trip, relatively few are transacting online - yet.