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Mobile consumers do it differently depending on the vertical [INFOGRAPHIC]

09/13/2012| 9:34:13 AM| 中文

The Mobile Path-to-Purchase research looks at mobile searches and activity in the restaurant, automotive and travel sectors to reveal how consumers use devices differently based on the product or service they’re researching.

Some interesting take-aways on consumer behaviour on mobile devices from research carried out by Nielsen on a good sample of US smartphone and tablet users. 

The Mobile Path-to-Purchase research looks at mobile searches and activity in the restaurant, automotive and travel sectors to reveal how consumers use devices differently based on the product or service they’re researching. 

The time taken before a purchase varies widely with only a third of travel searchers looking to complete the transaction within the day reflecting the research required compared to 87% in the restaurant category (with restaurants 64% want to make a decision within an hour) and 49% in automotive.

Read full story at: http://www.tnooz.com/2012/09/04/mobile/mobile-consumers-do-it-differently-depending-on-the-vertical/

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