Are You Compromising Your Social Media Program? Common Travel Brand Mistakes
Some travel brands are making costly social media blunders and missing the opportunity to impact lifelong brand affinity and purchase behavior.
Social media has given consumers a more intimate and direct opportunity to engage with your travel brand, but users’ expectations of your offerings and service levels are now higher than ever. And, as many hotels, attractions and destinations hurry to catch up with new communication platforms, they’re making costly social media blunders and missing the opportunity to impact lifelong brand affinity and purchase behavior.
Here are the top ways travel brands are killing their own social media programs:
1. Add social media management to someone’s job description. It’s just another task and it takes little time or thought, so assign community management to someone with no training, experience or social media affinity.
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