As mobile browsing continues to grow in popularity amongst consumers, travel brands looking to capitalize on shifting consumer behavior have one major decision: native app or optimized mobile site?
Some brands, like Visit Denver, have chosen to develop both a native app and a mobile site; others, like VEGAS.com, went with a mobile site over an app.
Each has their own advantages and disadvantages, and so we’ve brought together a few resources that explain these trade-offs in the decision making process.
Read full story at: http://www.tnooz.com/2012/09/04/news/to-app-or-not-to-app-choosing-the-best-mobile-experience-infographic/
