To app or not to app: Choosing the best mobile experience [INFOGRAPHIC]
MDG Advertising’s useful infographic lays out the various considerations when making the crucial decision of developing native app or optimized mobile site.
As mobile browsing continues to grow in popularity amongst consumers, travel brands looking to capitalize on shifting consumer behavior have one major decision: native app or optimized mobile site?
Some brands, like Visit Denver, have chosen to develop both a native app and a mobile site; others, like VEGAS.com, went with a mobile site over an app.
Each has their own advantages and disadvantages, and so we’ve brought together a few resources that explain these trade-offs in the decision making process.