Online reviews are a vital part of how consumers pick hotels, but the rating system used by TripAdvisor encourages small hotel owners to game it with fake reviews, says an academic study.
Published last week, the study looks at a half-million reviews posted as of October 2011 for 3,082 hotels cross-matched among TripAdvisor, Expedia, and Smith Travel Research, with additional cross-corroboration on Orbitz. You can read the study, here, as a PDF.
The researchers write:
Read full story at: http://www.tnooz.com/2012/08/23/news/tripadvisor-responds-to-provocative-study-of-bogus-online-reviews/
