Mobile strategy increasingly important as browsing continues to surge
Mobile browsing continues surging in popularity, which means that travel brands should keep up with the fast paced change in consumer behavior.
Mobile browsing continues surging in popularity, according to the latest research from web-design and digital specialist Nucleus.
The research, which follows a February study that found a similar increase in mobile browsing, shows that mobile browsing of travel websites has more than doubled in the past 12 months – to an average of 20.5% of all traffic.
The rate of penetration is slowing, but it’s still up 17.8% since January. The iOS platform continues to dominate, retaining an 85% share, while Android has surprisingly made no progress at all from it’s previous 8% share.