Rough guide to understanding consumer generated media in travel
The author provides tips that will help any business understand and benefit from Consumer Generated Media: build a brand through imagery, share to win and tell businesses how they can change etc.
NB: This is a guest article by Simon Morgan from Veribo, providers of online reputation management tools.
Marketing a company image and building a brand name’s popularity used to be largely in the hands of the company itself.
Through paid advertising in print media and television a company could craft the image it wanted to have. Modern society has turned the process of building brand identity on its head.