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Rough guide to understanding consumer generated media in travel

08/24/2012| 11:05:02 AM| 中文

The author provides tips that will help any business understand and benefit from Consumer Generated Media: build a brand through imagery, share to win and tell businesses how they can change etc.

NB: This is a guest article by Simon Morgan from Veribo, providers of online reputation management tools.

Marketing a company image and building a brand name’s popularity used to be largely in the hands of the company itself.

Through paid advertising in print media and television a company could craft the image it wanted to have. Modern society has turned the process of building brand identity on its head.

Read full story at: http://www.tnooz.com/2012/08/21/how-to/rough-guide-to-understanding-consumer-generated-media-in-travel/

TAGS: online reputation management | online marketing
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