NB: This is a guest article by Simon Morgan from Veribo, providers of online reputation management tools.
Marketing a company image and building a brand name’s popularity used to be largely in the hands of the company itself.
Through paid advertising in print media and television a company could craft the image it wanted to have. Modern society has turned the process of building brand identity on its head.
Read full story at: http://www.tnooz.com/2012/08/21/how-to/rough-guide-to-understanding-consumer-generated-media-in-travel/
